Customer segmentation in retail facility location planning
نویسندگان
چکیده
منابع مشابه
Customer segmentation in retail facility location planning
In this contribution, we discuss a facility location model to maximize firms’ patronage, while demand is determined by a multinomial logit model (MNL). We account for customer segmentation based on customer characteristics. Hence, we are able to reduce the bias to the objective, which is due to constant substitution patterns of the MNL. Numerical studies show that averaging customer characteris...
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ژورنال
عنوان ژورنال: Business Research
سال: 2014
ISSN: 2198-3402,2198-2627
DOI: 10.1007/s40685-014-0008-6